![]() ![]() ![]() As for adults’ confusion about the purpose of the fidget spinner – for many kids, that’s probably part of its appeal.ĭon’t know what a fidget spinner is? Not to worry – most people who aren’t in touch with school-age children don’t have a clue. ![]() ![]() I’m a sociologist who has studied fads, and the rapid popularity, media attention and concerns over a new toy craze are a familiar story. Add fidget cubes (a spinner cousin), and fidget toys hold 49 of the top 50 rankings.įidget spinners, it seems, have become this year’s leading toy fad. Many parents must be having that conversation with their elementary school-age kids as of this writing, fidget spinners held the top 16 spots in Amazon’s rankings of the most popular toys, and 43 of the top 50. When I asked a colleague if he knew about fidget spinners, he responded: “I’d never heard of them until last week, when my daughter told me she had to have one.” ![]()
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